Bob Wootton is founder & owner of Deconstruction.  He spent twenty years in major London advertising agencies, progressing to senior management and ownership roles.

He then launched & ran his own successful business consultancy before becoming Director of ISBA, the representative body for British Advertisers, transforming the business & working with Government, regulators and industry to deliver the most financially-significant wins in its long history

He has been a director of each & all of the companies that measure the UK’s media audiences & the bodies that set the Codes of acceptable advertising practice.  Seeking a fresh challenge, he returned to consulting in April 2016 and established a successful business with a range of interesting clients and assignments.

A recognised expert & frequent commentator on advertising & media issues, his career has given him depth skills, expertise & networks in advertising, media, strategy, advocacy, regulation, competition, negotiation, governance, facilitation, moderation, mentoring & coaching.