Well this is just peachy, but also entirely precitable to anyone who has had involvement with Eyeo / Adblock Plus over recent years. Their ‘acceptable ads’ initiative, which they always found quite hard to explain, is now simple to understand. Yup. It’s a revenue stream after all. Duh. The adblockers’ success was and is largely […]
So if I’ve got this right, WPP’s Group M is suing ebiquity’s Firm Decisions in London’s High Court for allegedly not returning or deleting sensitive material that several of its agencies in several countries sent to the auditor in error. An agency group, which is part of a holding group valued at £19bn is suing […]
An interesting idea in adverse conditions, though as today’s press comment reminds us, it’s not the first time it’s been mooted by an explosively competitive group of peers. Perhaps extreme circumstances (market pressures) demand a more extreme response, but let’s just take a cool, objective look at why the media owners might think this is […]